State Heat Map Basics - Video Tutorial
The primary purpose of the State Sales Heat Map is to quickly show you what is happening with your products across the country, using simple geographic visualizations. The interface makes it easy to drill down into more detailed views and allows you to quickly get into the reports with raw numbers, all without having to compile data and run reports the old-fashioned way.
If you want to look at what all the parameters have been set to by default, this is very simple to do. You simply click on the Settings Gear in the upper right hand side, and you can see all the parameters that were used to not only create the State Sales Heat Map, but which parameters would be included in the underlying report you are able to access (we'll get to that in just a minute). Changing the parameters is also simple - just select the parameters you want from the drop down menus provided in the settings. In this instance, we learn that the default settings for Sales Metric and Time Period were YOY retail sales growth and prior week, respectively. If we want to change the Sales Metric to show YOY unit growth for a different retailer instead, all you have to do is select your desired parameters from the Retailer and Sales Metric menus, click save and, in a few seconds, have a brand new map showing us unit growth.
In this instance, you can very quickly see that there has been growth in the middle of the country and decline in the west and on the East Coast. In particular, the Dakotas look very strong. If you worked for Acme Brick, you may want to know what is going on there. If you can determine the successful formula that is working in the Dakotas, you can apply it to the faltering areas. Remember, all this takes just a few seconds to get this deep into the data, because you are not spending all of your time compiling data into various reports to pore over. Drilling down, like everything else so far, is very simple. Just click on one of the states (let's pick South Dakota) to get a better picture of what is going on. As you will see in the video below, the overall number for South Dakota doesn't show that sales are skewed even higher in Billings. If you want to know what is going on in Billings, one click brings you to a detailed report, with all of the parameters of the report detailed in the blue area located in the upper left hand corner of the report.
Quick Tip: Did you know that you can change the parameters of any report you run by double-clicking on the parameter you want changed?
Using the State Sales Heat Map With Other Insight Panels
Another great feature of the State Sales Heat Map is that it plays well with others. We've designed this Insight Panel to be effortlessly linked to the Category Overview & Market Sales Overview Insight Panels. Changing some of the parameters in the Settings Gear will automatically change these complimentary reports, so we highly recommend creating a dashboard that consists of these three Insight Panels, tweaking the parameters to suit your needs and then using the view to get an even more in-depth view of how your products are performing across the country just as quickly as with just the State Sales Heat Map. The video below demonstrates how this feature works: