The Sell Thru Cost $ By Category insight panel is one of a suite of insight panels we have that specifically assist you with analyzing your sell thru data. Please refer to the related links in the right-hand column to find a list of the rest of the panels that tackle the data reporting for sell thru, as building a view that is optimized for sell thru data may be extremely valuable to you and is as simple as dragging all of these panels to a single view and saving it for continued analysis.
This particular panel is simple - it gives you a table-style panel that reports sell thru percentage by item category and tallies the ships and scans as a dollar amount to help you track how the sell thru percentage for each item category was calculated. This panel is identical to the Sell Thru Retail $ By Category panel in every way except that this panel reports the ships and scans as wholesale dollars and the Sell Thru By Category reports the ships and scans as retail dollars.
Anatomy of the Sell Thru Cost $ By Category Insight Panel